Answers your questions
Ask in plain words why sales dipped, which channel is working or what to do before the next mega-sale. Ruth answers from your own numbers.
Your AI CMO
Meet Ruth.
She reads your numbers, explains what changed and tells you what to do next. Any time.
Why did sales drop last week?
Stock-outs and ad costs. Restock first, then move budget to TikTok LIVE.
Ruth is an AI agent.
What Ruth does for you.
A CMO you can ask at any hour: she answers, she analyses, she advises.
Analyses your data
She reads your connected marketplaces, social accounts and ad campaigns, spots what changed and explains why.
Advises on best practice
Every answer ends with a clear next move, from listings and content to budgets, campaigns and mega-sale plans.
Ruth explains every number.
Tap Ruth beside any number in Ruth Radar and she tells you five things, so nobody has to guess.
Return on ad spend3.1×▼ below 3.5× target
Ruth explainsAI- 1What it isSales from ads ÷ ad spend.
- 2Why it mattersBelow target, ad money stops paying for itself.
- 3What good looks like3.5× or more for your margin.
- 4What I seeDown from 3.6× in two weeks. Shopee ads drove the drop.
- 5What to doPause 3 low-return ad groups.
ApproveAsk why
Simulated screen. Ruth explains return on ad spend: what it is, why it matters, what good looks like, what she sees and what to do.
Things you can ask Ruth.
If it is about your marketing or your sales, you can ask Ruth.
Why did our Shopee sales drop this week?Which TikTok videos should we boost?Where is our ad budget being wasted?What should we do before 11.11?Which products are about to run out?How do we compare with our competitors?What does good return on ad spend look like for us?What are our three priorities this week?
Why did our Shopee sales drop yesterday?
I'll check traffic, conversion, ads and stock for each of your Shopee products against last week, then tell you what caused the drop and the one fix to make first.
Decisions, not dashboards.
A dashboard shows you what happened. Ruth tells you why, and what to do next.
Ruth in Ruth Radar
A typical dashboard
Shows your numbers
Every connected store, social and ad account
Whatever is connected
Explains why they changed
In plain words, from your own data
Rarely: you read the charts
Recommends the next move
Every answer ends with one
Not usually
Answers your questions
Ask in plain words, any hour
Filters and saved reports
Typical patterns, not rules; levels are Swissrolling’s summary.
Ruth works with your team, not instead of it.
Ruth gives answers and recommendations. People make the decisions.
Ruth · AI agent
Reads, explains, recommends
- Answers your questions at any hour
- Reads every connected store, social and ad account
- Explains every number in plain words
- Suggests the next best move
Your team and our growth experts
Decide and deliver
- Set the strategy and the targets
- Approve every plan, creative and budget change
- Act on the moves that matter
- Own the result
One Ruth. Three ways to work with her.
Questions about Ruth.
Who is Ruth?
Ruth is Swissrolling's AI CMO agent. Inside Ruth Radar she answers your marketing questions, analyses your data and gives you best-practice advice and next moves.
Is Ruth a real person?
No. Ruth is an AI agent. Swissrolling's growth experts stand behind her: they set strategy with you and approve every plan, creative and budget change.
What can I ask Ruth?
Anything about your marketing and sales: why a number moved, which channel or campaign is working, where budget is being wasted, what to fix first, and how to prepare for the next mega-sale.
Where do I talk to Ruth?
In Ruth Radar, the AI CMO Command Centre. Ask her a question directly, or tap her beside any number to see what it means and what to do about it.
What data does Ruth use?
The stores, social accounts and ad accounts you connect to Ruth Radar. The more channels you connect, the more complete her answers.
Can I ask Ruth questions at any time?
Yes. Ruth is an AI agent, so she is there whenever you open Ruth Radar, including weekends and mega-sale nights.
How do I get access to Ruth?
Ruth is included in every Ruth Radar plan, from US$49.90 a month at launch prices. Not sure which plan fits? Book a free 30-minute consult.
Ask Ruth about your growth.
Choose a Ruth Radar plan, or talk to a strategist first.