Ruth Radar · AI CMO Command Centre
Foresight,
not hindsight.
Ruth watches your channels every week or every day, flags what's leaking and tells you what to fix first.
Today 08:02
Critical: Shopee ad cost per order is up 22% today.
Fix: pause 3 low-return ad groups.
The 3-minute tour
See Ruth Radar in three minutes.
Ruth walks you through a command centre: the morning brief, what's leaking, today's fixes, the North Star and the five hubs.
Read the transcript
Hi Peggy. I'm Ruth, your AI growth analyst. In the next three minutes, I'll show you how your command centre works.
Every morning I read your seven data sources and sum up the business in one sentence. This month, sales grew only 1.8%. That's too slow for your December goal of RM 330,000. RM 25,600 a month is leaking, and four fixes today win back RM 17,400.
What's now shows the three numbers that matter: net revenue, return on ad spend, and what you keep after ads. Below them, every channel gets a simple verdict. Your Shopify store and the retail counters keep the most. TikTok Shop grows fastest, but keeps only RM 8.30 of every RM 100.
What's not working lists every leak in ringgit, biggest first, with the evidence right beside it. The biggest: the kitchen reached its 200-tray limit on 9 days, and about 160 boxes of demand went unserved.
Every leak comes with one fix. Today's four take about an hour. I draft most of the work, like the “reserve tomorrow” switch and the ad exclusion list. You approve it and tick it off.
The Growth North Star keeps everyone on one number: monthly revenue against your goal, inside a margin guardrail. You are at 86% of the goal. Fixing the leaks and making three growth moves puts RM 47,800 within reach. Every move grows what each tray earns, not the number of trays.
Tap my photo on any number and I explain it: what it means, why it matters, what good looks like, and what to do next. You can also ask me a question, and I answer from your own numbers.
Five hubs go deeper. The Commerce Hub asks: are shoppers buying? It shows conversion, your shop funnel, the products to watch and, inside the kitchen, what each channel keeps for every tray. The Business Hub tracks margin, fees and the customers who come back. The Social Hub tracks free traffic, creators and your kitchen lives. The Creative Hub spots tired ads before they waste your money. The Campaign Hub checks every ad ringgit against its break-even. The marketing growth funnel shows each platform from first look to repeat buyer, so you fix the weakest step first.
Brand & Market shows where Onebite Nama stands: a nine-part brand scorecard, who you compete with, and where you win and lose.
You read the brief and the North Star. Your marketing lead works the hubs, and your team clears the Today list. That's your command centre: what's happening, what's not working and what to do next, in two minutes a day.
2:56 On screen: Decisions, not dashboards.
Number. Meaning. Move.
Every metric on Ruth Radar comes with what it means and what to do. People approve the move.
- The numberReturn on ad spend: 3.1×
- What it meansBelow your 3.5× target. Ad money is leaking.
- The movePause 3 low-return ad groups. You approve.
Three questions. Answered before you ask.
What's now?
Sales, health, growth score.
What's leaking?
Every leak, by channel.
What's next?
Fixes, ranked.
Five hubs. The whole picture.
Social
Business
Campaign PRO
Creative PRO
Pro · Advance
Hold your agency to the numbers.
Targets against reality, KPI by KPI.
Alerts
Silence. Until it matters.
Critical alerts on WhatsApp or email.
Today 08:02
Critical: Shopee ad cost per order is up 22% today.
Fix: pause 3 low-return ad groups.
Your AI CMO
Meet Ruth.
Ask about any number. Get a straight answer and the next move.
- Specialist AI agents
- Critical alerts only
- People approve every plan
Why did sales drop last week?
Stock-outs and ad costs. Restock first, then move budget to TikTok LIVE.
Included in every Ruth Radar plan.
More about RuthChoose your plan.
Launch prices. Ruth and reports on every plan.
Basic
Weekly
- Weekly scan
- Lazada
- Brand, competitors and reviews
- Ruth
- 1 login
Pro
Daily
- Everything in Basic, daily
- +
- + Ads
- + KPI targets
- + Creative Hub
- 3 logins
Advance
Custom
- Everything in Pro
- Custom data sources and modules
- Retail, stock and CRM
- CEO, CMO and exec views
- Private AI on a Mac mini as your local server
US dollars, billed monthly. Compare every feature
Why Ruth Radar.
Launch price
About half the standard rate.1
12 platforms, one view
Lazada
Alerts that matter
Critical issues only, on WhatsApp or email.
People approve
Every plan and budget change.
Sign up
Start Ruth Radar.
- Pick your plan
- No card to sign up
- We help you connect your channels
- Launch prices. Standard prices: Ruth Radar Basic US$99.90 a month and Pro US$299 a month. US dollars, billed monthly.