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Ruth Recon · AI Market Research

Answers,
not assumptions.

Market penetration, competitors and your own performance, researched by AI. Every report ends with what to do next. US$29.90 a report.

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Three consulting-grade studies, run by AI and built from our client work. US$29.90 each.

Market Penetration Analysis

Where can you grow, and how?

  • Market sizing and growth
  • Target audience and positioning
  • Price, product and promotion fit
  • Channel plan and a phased Year 1 roadmap

For brands entering a new market, category or channel

See a sample
US$29.90

Competitive Landscape Analysis

Where do you win, and where do you lose?

  • Profiles of your closest competitors
  • Price, range, reviews, content and ads, head to head
  • Share of voice and customer sentiment
  • White space: the gaps to close first

For brands facing new or stronger competitors

See a sample
US$29.90

Business Performance Diagnostic

What's working, what's leaking, what's next?

  • Brand health: the 5P and 4C review
  • Channel performance across your stores
  • Revenue leaks, sized in your currency
  • A prioritised growth action plan

For brands that want an outside view of their own numbers

See a sample
US$29.90

Every report ends in a recommendation.

A score, the leaks sized and the next moves ranked.

Ruth ReconCompetitive Landscape Analysis
vs 3 competitors
Price position78
Product range70
Reviews52
Content58
Ads61
Move 1 · Answer the top 3 complaints
Score out of 100
What's working
Leaks, sized
Moves, ranked

See a sample report.

Three full studies for Onebite Nama, a handmade nama chocolate brand. Flip through, or download the PDF.

Market Penetration Analysis

Onebite Nama · Malaysia to Singapore

pages
69
chapters
15
sources cited
69
  • Cover of the Market Penetration Analysis sample for Onebite Nama

    Cover

  • Market Penetration Analysis sample, page 2: The answer: go, with conditions

    The answer: go, with conditionsp. 2

  • Market Penetration Analysis sample, page 36: Landed cost per box

    Landed cost per boxp. 36

  • Market Penetration Analysis sample, page 22: White space map

    White space mapp. 22

  • Market Penetration Analysis sample, page 62: Year-1 scenarios

    Year-1 scenariosp. 62

  • Market Penetration Analysis sample, page 43: Entry path with stage gates

    Entry path with stage gatesp. 43

Download the PDFOrder this study

Sample reports, shared with Onebite Nama's permission. Onebite's sales, costs and channel figures are modelled for illustration and are not the brand's actual results. Market and competitor facts are cited to public sources.

Big-firm thinking. 1/1000 of the fee.*

Consultant-led research
Ruth Recon · US$29.90

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Three studies, built from our client work.

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A score, the leaks sized and the fixes ranked.

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  1. * Swissrolling estimate of a typical consultant-led diagnostic.