Ruth Radar · AI CMO Command Centre

Foresight,
not hindsight.

Ruth watches your channels every week or every day, flags what's leaking and tells you what to fix first.

The 3-minute tour

See Ruth Radar in three minutes.

Ruth walks you through a command centre: the morning brief, what's leaking, today's fixes, the North Star and the five hubs.

Short on time? Watch the 2-minute film

Figures are modelled for illustration. Ruth's voice is AI-generated, and captions are on screen.
Read the transcript

Hi Peggy. I'm Ruth, your AI growth analyst. In the next three minutes, I'll show you how your command centre works.

Every morning I read your seven data sources and sum up the business in one sentence. This month, sales grew only 1.8%. That's too slow for your December goal of RM 330,000. RM 25,600 a month is leaking, and four fixes today win back RM 17,400.

What's now shows the three numbers that matter: net revenue, return on ad spend, and what you keep after ads. Below them, every channel gets a simple verdict. Your Shopify store and the retail counters keep the most. TikTok Shop grows fastest, but keeps only RM 8.30 of every RM 100.

What's not working lists every leak in ringgit, biggest first, with the evidence right beside it. The biggest: the kitchen reached its 200-tray limit on 9 days, and about 160 boxes of demand went unserved.

Every leak comes with one fix. Today's four take about an hour. I draft most of the work, like the “reserve tomorrow” switch and the ad exclusion list. You approve it and tick it off.

The Growth North Star keeps everyone on one number: monthly revenue against your goal, inside a margin guardrail. You are at 86% of the goal. Fixing the leaks and making three growth moves puts RM 47,800 within reach. Every move grows what each tray earns, not the number of trays.

Tap my photo on any number and I explain it: what it means, why it matters, what good looks like, and what to do next. You can also ask me a question, and I answer from your own numbers.

Five hubs go deeper. The Commerce Hub asks: are shoppers buying? It shows conversion, your shop funnel, the products to watch and, inside the kitchen, what each channel keeps for every tray. The Business Hub tracks margin, fees and the customers who come back. The Social Hub tracks free traffic, creators and your kitchen lives. The Creative Hub spots tired ads before they waste your money. The Campaign Hub checks every ad ringgit against its break-even. The marketing growth funnel shows each platform from first look to repeat buyer, so you fix the weakest step first.

Brand & Market shows where Onebite Nama stands: a nine-part brand scorecard, who you compete with, and where you win and lose.

You read the brief and the North Star. Your marketing lead works the hubs, and your team clears the Today list. That's your command centre: what's happening, what's not working and what to do next, in two minutes a day.

2:56 On screen: Decisions, not dashboards.

Number. Meaning. Move.

Every metric on Ruth Radar comes with what it means and what to do. People approve the move.

  1. The numberReturn on ad spend: 3.1×
  2. What it meansBelow your 3.5× target. Ad money is leaking.
  3. The movePause 3 low-return ad groups. You approve.

Three questions. Answered before you ask.

What's now?

Sales, health, growth score.

72 / 100Growth score

What's leaking?

Every leak, by channel.

Shopee ad cost per order +22%Leak
Best-seller out of stockLeak
12 listings without videoWatch

What's next?

Fixes, ranked.

1Restock the best-seller
2Pause 3 weak ad groups
3Add video to top listings

Five hubs. The whole picture.

Commerce

LazadaPRO

Social

Business

BrandMarketCompetitorsReviews

Campaign PRO

Creative PRO

ContentIdeas

Pro · Advance

Hold your agency to the numbers.

Targets against reality, KPI by KPI.

Alerts

Silence. Until it matters.

Critical alerts on WhatsApp or email.

Your AI CMO

Meet Ruth.

Ask about any number. Get a straight answer and the next move.

  • Specialist AI agents
  • Critical alerts only
  • People approve every plan
Ruth, Swissrolling's AI CMO agent

Why did sales drop last week?

Stock-outs and ad costs. Restock first, then move budget to TikTok LIVE.

Included in every Ruth Radar plan.

More about Ruth

Choose your plan.

Launch prices. Ruth and reports on every plan.

Basic

Weekly

US$49.90 / monthUnder US$2 a dayLaunch price · standard US$99.90
Choose Basic
  • Weekly scan
  • Lazada
  • Brand, competitors and reviews
  • Ruth
  • 1 login
Recommended

Pro

Daily

US$149.90 / monthAbout US$5 a dayLaunch price · standard US$299
Choose Pro
  • Everything in Basic, daily
  • +
  • + Ads
  • + KPI targets
  • + Creative Hub
  • 3 logins

Advance

Custom

CustomQuoted for your setup
Talk to us
  • Everything in Pro
  • Custom data sources and modules
  • Retail, stock and CRM
  • CEO, CMO and exec views
  • Private AI on a Mac mini as your local server

US dollars, billed monthly. Compare every feature

Why Ruth Radar.

Launch price

About half the standard rate.1

12 platforms, one view

Lazada

Alerts that matter

Critical issues only, on WhatsApp or email.

People approve

Every plan and budget change.

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Start Ruth Radar.

  • Pick your plan
  • No card to sign up
  • We help you connect your channels
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No card needed to sign up. We confirm your plan, then email a secure payment link. We use your details to handle your request. Updates and offers go only to the channels you tick, and you can opt out at any time.
  1. Launch prices. Standard prices: Ruth Radar Basic US$99.90 a month and Pro US$299 a month. US dollars, billed monthly.

Figures are modelled for illustration. Ruth's voice is AI-generated, and captions are on screen.